Archive for March, 2010

The Election is only weeks away – How will it affect your Career?

The Election is only weeks away – and like it or not the Government have announced the need for significant spending cuts following the banking crisis. Whether you vote blue, red or orange, these policies will be implemented by the winning Government post election; even if there is no clear winner, the end result will be the same. It is not a question of will it happen, only how much and how fast. The scale of the spending in the form of “quantitive easing” which was necessary to avoid a disaster in the banking sector has to result in a dramatic reduction of Government spending.

Cuts will appear in the public sector, education, the armed forces, social security, central & local government, etc. Spending on the Navy and Air force will reduce to compensate for the commitments made in Afghanistan. The recent expansion of higher education will now have to slow significantly.

Improvements in performance will be sought across the public sector. And it is here that we feel education could respond. Writers like Harriet Sergeant in her work on the failure of educationalists to prepare their students for working life, have shown the way ahead. Some Chancellors of Universities have claimed that their Colleges will suffer when the expansion of the education sector ends this year. Having become used to their budgets being enlarged year on year, they now have to face the reality of managing in constrained times. But if we examine some aspects of how they spend their budgets we can have insights into what might be done. As the sector expanded the LSC (Learning & Skills Council) commissioned building work of schools and Universities paying legal, architectural, and consultancy fees in addition to the construction costs. This while those same Universities teach the skills that the LSC pay for, namely law, architecture, project management, etc.

Has nobody thought to ask the Universities to take on these tasks directly, to put into practice the things they teach? Even if this were only done during the long summer vacations it could both save expenditure and, in the view of many, have a very positive affect the content of the syllabuses taught.

The financial contribution made would go a long way toward compensating for the reduced budget and much more importantly, it would teach lecturers and students the issues of managing customers, managing real budgets, real commercial situations and marketing. The practical failures of education which Harriet Sergeant describes would, by necessity, be overcome.

The best of the best are part way toward achieving the aforementioned. Cambridge University arranges engineering student projects to be “shared” with other distant Universities in an attempt to teach in a practical way the need for students to collaborate with their colleagues at Manchester etc., to produce a successful output. An example is the development of a robotic vehicle where the chassis team are in Cambridge, the power team in Manchester and the control team in Oxford. The students have to create a project plan to cope with the issues introduced by geography. Such exposure to practical issues while maintaining the highest standards of design and theory are to be applauded.
Portsmouth University has set up a project office within its school of architecture in order to utilise their existing skills base, to help with projects within the University campus and beyond. Once again, students are part of the equation, and this continuing exposure to real life instils those vital elements necessary for them, once out in the wide world of work.

Now is the time for the next step, to push the Universities to commit to real projects; for the lecturers in finance and business management to help manage their own destiny

In the job market, interviewers more often use a technique of evidence based questioning and it is this device that causes so many students to flounder. When faced with an initial question about an aspect of the job or skill the interviewee replies coherently. However, the second question, which seeks evidence of the depth of experience that the interviewee has in the area is where many students fail, as they lack experience of a practical application. How much more confident the Oxbridge students will appear, when they can draw on their experiences project managing distant teams.

The practical approach to training for employment should be followed by an equally pragmatic approach to job search. Marketing yourself when in a job search is essential. Creating and projecting “this is me” is an important element in identifying career opportunities. It is important that this is sustained and maintained (kept up to date). Many professionals have and maintain a career website – a “microsite” – aimed specifically at their career history and potential. It serves several purposes – well designed it clearly states in career/professional terms who you are and where you are going. It defeats all of the inadvertent “branding” that takes place on the web when you join social or professional networking sites. When searched it’s your career website that carries the most weight and emphasis with Google, Pipl etc.

AccendoCV are leaders in this field and can help you with the whole process. It is worth exploring the website – http://accendocv.co.uk – for more ideas and information.

You Will Be Branded

The UK Government has announced its ambition to have a webpage for every citizen (http://www.timesonline.co.uk/tol/news/politics/article7069240.ece). In attempt to move towards a paperless society Gordon Brown suggested that all public service could be delivered online and save billions of pounds. This action is in addition to providing everyone with a bank account.

A report by the accountants PriceWaterhouse Coopers for the Cabinet Office estimated that the Government could save £900 million a year simply by bringing those who don’t have access to the internet online – the total savings would be far bigger if those with computers could access all services online. Carrying out a telephone transaction online can save £3.30 and performing a paper and mail transaction online can save £12 each time, according to the Cabinet Office.

This drive for efficiency will have two major repercussions on us all.

First, with more data held online in addition to that generated by social networking, the ability of employers to gather inappropriate data on job seekers and employees is increased. This carries risk for the job applicant as Employment Law is not well developed in the area of the use of information on private behaviour when making employment decisions. An ongoing problem for job seekers is thereby created (and we are all job seekers at some time or other), because such employment decisions can be made without the applicant’s knowledge. Social networking sites such as Facebook and MySpace are most often cited as being used by Human Resource departments to take up references on applicants, but their search area is expanding all the time.

Secondly, the drive for efficiency will create job losses in call centres, Jobcentres, benefit offices, passport centres and town halls (local authorities), etc. The Public and Commercial Services Union said that in the last four years 100,000 civil service jobs have gone. So what? Well, this means more and more competition for those jobs that remain.

Where does this leave us? On the one hand we are suggesting that there will be more and more information on line, ready for the HR department to tap into when deciding who to employ and, on the other, more and more people will be chasing fewer jobs.

The smart money seems to be on those who manage this change in technology the best. Don’t let them brand you – take charge and control it yourself.

In the last five years the paper CV has been replaced by the soft copy. This has affected the distribution dramatically, with almost all applications being accepted online. This has increased the speed of recruitment, and one can appreciate why human resource staff turn to shortcuts to take references using Google, Pipl and the like.

To address these issues, many advise that we should have our own career “micro” sites, a career website. By having such a tool we know what is found on the web about us, because we have taken charge of it. A career site addresses the speed of modern recruitment and manages what is found by those reference seekers, because the micro site is found first. And it gives us a new and superior job searching tool to address the increasing competition in the job market.

As a tool to help find that job, a career micro site is valuable. It sits in a ready state and can be found by recruiters. It directs such people to you. When job seeking, candidates have long been familiar with the need to study the target employer by looking at their website. A career micro site is the reverse of this process. A well designed site can deal with personal security of information by placing your CV and contact detail in a secure area. It can enhance the CV by the addition of a short video link with which you can manage that all important first impression.

At AccendoCV we have spent time developing these ideas so that they are ready for you to tap into with minimum fuss. Please feel free to examine them and see what you think. We believe they are the right way to go. Have a look at our CV, video CV and career website concepts at http://accendocv.co.uk

How to take your career to the next level with the help of a CV website

Successful people manage their careers with great care. They spend time thinking of them in the short and long term, will consider how particular qualifications and work experience can position them with respect to their next career move. They will build a portfolio. Public figures will hire specialist people to do this for them; the likes of Max Clifford are at one end of the scale.

This area is more commonly known as “Personal Branding”, and as careers become more competitive we need these kinds of marketing tools to project ourselves when appropriate. We need a tool set which we can manage and control, and it is this that we at Accendo have developed. This takes the form of your own career website, which we call your Accendo Life Brand Site, and allows you to present yourself to the market in a controlled manner. It comprises three essential ingredients: a service, a vehicle and a facility.

So, if you are ready to take you career to the next level, learn more about Career CV Websites here

Taking Your CV One Step Further – The Advantages of a Video CV

A written CV is a must have for anyone that is serious about their career, but is that enough? Make your CV stand out from the crowd with a Video CV from AccendoCV. Learn more about the advantages of a Video CV.

Video CV’s – a Good Idea?

Video CV’s have been around for a while, and are widely used in performance arts. These tend to be lengthy pieces designed to show an artist’s range.

At AccendoCV we believe that we have reached a tipping point for the use of video CV’s to support job applicants. A number of factors have come together to promote the wider use of video. These are:

1. Recruitment has moved onto the web over the last five years. The Job Boards now carry more vacancies and candidates than any other vehicle.
2. Today’s streaming technology allows the rapid download of video, almost instantaneously.
3. Video cameras have become common, and most laptops and PCs have them fitted.
4. Competition for jobs has increased following the expansion of Universities and the effects of the recession. This drives the need to be able to ensure your CV stands out.

Based on this, we propose that the applicant’s complete tool kit should include: a) a well written CV, supported by b) a short video. The video needs to be streamed and not downloadable for security reasons. This influences the selection process in a number of ways:

1. It increases the time the hiring manager spends reviewing the CV by a factor of about three. Studies show that initial screenings of CV’s are less than ten seconds by agents & employers.
2. Hiring Managers & Agents will click a link on a CV – they are human and it’s hard to resist. (this could be the first point as it leads onto the fact they then spend longer)
3. First impressions are critically important in selection, and the video places the applicant in control. By practising the video with a rehearsed short talk, the applicant can define that all important first impression and it will last.

People have commented that the video is not the right tool to use to find a job, on the basis that

1. The video can be too long. On that I agree. A video CV should be used to support a good CV – no more (unless it’s aimed at the performing arts sector). What is going on here is the use of technology to take your CV one step further, to differentiate your application from all the others.
2. There are claims that the video allows hiring managers & agents to discriminate. The issue of discrimination for any of many reasons, including age, gender, race, disability, sexual orientation etc., is against the law and common sense. A short video will not put you at greater risk of discrimination than your CV or application form. For example, although most CVs don’t carry information about age, it can be derived from other information within a CV. Other details can be derived from indirect information contained in the CV, email correspondence, phone contact, etc. The information which the video displays will come out during the selection process in any case, so in itself, the video does not increase the risk of discrimination. To go further on this point, early referencing activities such as employers viewing Facebook.com and other social networking sites has become common place (a recent Microsoft survey has shown this). Social networking today has become a fact of life, so anything that can redress a less than professional perception of job applicants is a good thing and here video is a powerful tool. The final point on the concern about discrimination is that if an employer does commit such a felony, it is probably a place worth avoiding.

To sum up, we believe that including a Video in support of your CV has come of age:

– The easy accessibility of the technology throughout the channels to the job market
– The need to differentiate your CV in the crowded and more competitive job market has increased
– Video equipment has simplified and is installed on most PC’s and laptops
– The ability to increase the time spent on your CV by a hiring manager
– The ability to control first impressions and to differentiate your application from the crowd.

In conclusion we have reached the tipping point where the video CV can significantly enhance a sound CV, drawing hiring manager’s commitment to the applicant forward and thereby assisting job applicants through the initial stage of the selection process.