Unemployment among recent graduates has risen significantly, with men worse affected than women. The Higher Education Policy Institute has estimated that unemployment among graduates aged under 24 rose by 25% from 11.1% in December 2008 to 14% in December 2009. It went on to say that at the end of 2009 17.2% of male graduates were out of work compared with 11.2% of women. Intense competition for graduate jobs means that more than three quarters of employers require at least a 2:1 degree grade - a survey conducted by the Association of Graduate Recruiters also says there are more graduates chasing fewer jobs – with vacancies down by 7%.

Applications have soared, with an average of 69 people chasing each graduate job. In response, 78% of employers are now filtering out applicants who have achieved lower than a 2:1 degree. About two thirds of students achieve either a first class degree or a 2:1 – so this means the remaining third, who will still have passed their exams and paid their tuition fees, will not even be considered by these employers. These two reports, published in July 2010 (sources BBC 7th July and BBC 4th July), show how much more competitive the graduate recruitment market is. How does a graduate respond?

He/she must rise to the challenge of marketing themselves better than other graduates. It’s what has to happen when competition increases. This happens in all markets and is a natural response. In detail, you must ensure that your CV is perfect – get professional help with it. Every small improvement is worth having.

Use a video enhanced CV – by adding a short (very short 0 30 – 60 seconds) video you can make your CV stand out. But it does much more than just that – a thoroughly practiced video transmits a lasting impression to the viewer, it allows you to control and manage first impressions, and finally, it extends by more than threefold the time a recruiter spends on your CV when doing a first screen.

Use a Career Website to be found easily. A survey run by Microsoft found that 7 out of 10 employers took online references up before meeting candidates. They googled applicants and all they found was rushed profiles placed on LinkedIn and Facebook etc. By creating your own career website via a structured service like AccendoCV you can manage this uncontrolled branding by projecting a positive career image. A career website is ‘always on’, which is essential in a competitive market.

Feel free to look at the product family offered by AccendoCV

• CV writing service
• The Video Enhanced CV (securely hosted on a career management site)
• The Career Website – personal to you, professionally designed to be visually attractive and secure.