News Article

Feature: The Guardian
Publish date: April 2008

Contact Accendo CV

Dominic is off to a good start with this CV. It’s clean and clear, and the initial visual impression is good. Now to some of the issues:

Using the first person in the profile isn’t a good idea, for example, reading ‘I am considered to be’ prompts the question ‘by whom?’ and the answer would probably be unflattering! He also needs to be careful when choosing words such as “enchantment”; these can put people off and set a tone that he might not intend right from the start.
Dominic should declare his target in his profile, and if this is communications, marcomms or marketing then he should say so. Instead of telling us he has the qualities to do such and such he would be better to state what he is aiming for.

The second section should be work experience and he has got really useful experience to draw on, however, it could be tightened up a little. He shouldn’t mention being unpaid as it is superfluous what is important is the enthusiasm it reveals. He could also try to be more concise. What is needed here are the hard facts – what you did, skills learnt, what you achieved/delivered and so on. He could lead on the cold calling, show that he understood the purpose of the National Rail Account – this could be very interesting to the reader.

The section on education has now moved in order to let the potential revealed in his work experience take precedence. Dominic has good A level results and this is important but perhaps he should play down the independent school side as it also can be contentious. Dominic’s outside interests including football could be used to bring out that enthusiasm again which would help round off a good CV.